• TRESemme Beauty-Full Volume - our Revolutionary Reverse System with conditioner before shampoo - helps you achieve volume and softness at the same time.
• This bounce-friendly formulation binds to the cuticle to leave hair smooth and polished, even after you shampoo.
• Hair is left beautifully soft, but not flat.
• Finish with Beauty-Full Volume styling range to create beautiful bouncy hair that feels as great as it looks.
• TRESemmé isn't about passive style - they want to empower people to take control of their hair destiny
• TRESemmé has been the official hair care sponsor of New York Fashion Week since 2006, and are proud to work with some of the most innovative hairstylists in the industry

TRESemmé understands how great hair gives you the confidence to walk taller every day. Delivering that feeling has driven TRESemmé since Edna L. Emme founded the brand in 1948. She embodied this confidence; the perfect role model for inspiring modern women today. Intelligent and beautiful, Edna was a rule breaker and entrepreneur, a powerful package who was admired for her beauty but remembered her for her intelligence and tenacity. She was also a trailblazer for women in the workplace. Rising from the machine floor to the boardroom, she became vice-president of the Godfroy Manufacturing Company, a rare achievement in an age when executives were almost exclusively men.

From their origins their origins in salons, TRESemmé have always been driven by a simple truth; every woman deserves to look fabulous without spending a fortune. TRESemmé is dedicated to creating hair care and styling products that are salon quality without the salon price. Salon inspired, stylist tested products to help you create your own style and experience that salon feeling every day.